BookingCentral’s Dynamic Pricing tools let you automatically adjust prices based on demand, booking pace, or special dates. You can create pricing rules, view them on a calendar, and make quick manual adjustments when needed.
Dynamic Pricing helps rental and tour operators maximize revenue while keeping pricing flexible throughout the season.
This article covers:
Creating dynamic pricing rules
Using the price calendar
Adding manual price adjustments
Create a Dynamic Price Rule
To setup a dynamic price rule - Navigate to Settings - Dynamic Pricing
Select + Add Dynamic Rule to open the rule form to complete:
- Description: Add a Name/Description of the rule
- Valid Dates: Enter date range that applies to this rule
- Products: Select which rentals/activities this rule applies to, or choose All Rentals
High Demand: For a rule that will include a price increase, add the settings in this section:
- Enable: Check to enable High Demand Adjustments
- Trigger Value: Include the percentage booked that will trigger the price increase
- Increase Price: Include the percentage or amount of the increase
- On: Select All Days for a rule that applies to every day of the week, or Custom to choose specific days
- Lead Time (Optional): Include a lead time (in days) when the price increase should begin and/or a time when the price increase should end.
Low Demand: For a rule that will include a price decrease, complete the same steps as high demand in the Low Demand section.
If the rule is only for High Demand/Price Increase, then you will leave the Low Demand section unchecked (or vice versa).
Select Save the save the new price rule. The system will perform a pricelist update to complete the price rule as indicated by the window shown after the rule is saved. You can select Run in background which allows you to navigate to another screen in the system as needed.
Once the Pricelist has been update, you will be notified.
Create additional Price Rules as needed. You'll see a list of your price rules from the Dynamic Price Rules tab. You can search, edit or delete a dynamic rule from this page.
Price Calendar
The Price Calendar in Dynamic Pricing Settings is a great way to visually see all Price Rules in a calendar view. The Price Calendar features include:
- Month View - can view price rules by month
- Location filter - can filter by location (if applicable)
- Rental filter - can filter rules by rental/activity
- Color coded - quickly see which rule is
- Regular Pricing indicated in Green
- Dynamic Pricing indicated in Orange
- Manual Price Adjustment indicated in Red
Actions you can take from the Price Calendar:
Hover over a date to see specific prices based on the rule. When you hover over the date, the popup will show prices per length.
When viewing a Dynamic Price Rule, the popup will show the a list of prices per length based on the rule. The order will show:
- Low Demand Price
- Regular Price
- High Demand Price
Select a Price Rule to view more details. When you select a price rule, you can see more details about the price, duration options, and times. You are able to modify some of the rules, depending on the type:
- Dynamic Price Rule: View Only, cannot be edited
- Regular Price Rule: Can be edited
- Manual Price Rule: Can be edited
Manual Price Adjustment
You are able to create a manual price adjustment using the Price Calendar on any date(s). This is a great feature if you want to quickly change a price on a given day for events, special activities, or last minute changes. This gives you the most flexibility with your pricing rules. Manual Price Adjustments added to a date(s) take precedence over all price rules.
To add a manual price adjustment:
- Go to Settings - Dynamic Pricing
- Select the Price Calendar tab
- Navigate to the Month that you want to add the price adjustment
- Filter by Location or Rental if applicable
- Select the Date or Drag over a set of Dates
- The window will ask if you want to make an adjustment for selected date(s), select OK
- Add the price adjustments including new price and length, time options
- Select OK
Once complete, the new price adjustment you created will show in Red on the Price Calendar.
Price Adjustments can be edited or removed if needed by opening the adjustment from the calendar entry and make edits to the pricing OR select "Delete Price Adjustment" to remove.
Related articles: Dynamic Pricing Overview
Why Use Dynamic Pricing
Dynamic pricing helps rental and tour operators:
Increase revenue during high demand
Fill slower time slots
Adjust pricing automatically
Manage seasonal pricing
Respond quickly to demand changes
Avoid manual daily updates
Using dynamic pricing ensures your rates stay competitive while giving you full control over when and how prices change.