BookingCentral enables you to track customer engagement with Google Analytics or Google Tag Manager. With Google Tag Manager you can also connect other tracking pixels such as the Meta pixel.
Add Google Analytics
To add your Google Analytics tracking ID to BookingCentral:
- Go to Settings - Web Sales
- Select the Advanced Settings tab
- Add the Google Analytics ID or the Google Tag Manager ID to the Tracking ID field in the Google Analytics section
What is the Send To tag for? Add a tag to this field if you need to route analytics to a different recipient. For example, an affiliate or marketing consultant. See more details here: https://developers.google.com/tag-platform/gtagjs/routing.
Tracked Events
The following events are sent to Google Analytics or Google Track Manager.
View Page
The view_page event is fired whenever the customer navigates to a new page.
{
"event": "page_view",
"page_title": "Poonton Rental",
"page_location":
"https://app.bookingcentral.com/book/products/bookingcentral?location=9882e408-
4f82-410b-a8cd-bc6c93993922",
"send_to": ""
}
View Item
The view_item event is fired whenever a customer views the rentals or tour details.
{
"event": "view_item",
"items": [
{"item_name": "Pontool Rental",
"Item_id": "7866c99c-d8d2-4788-ba7c-34d85d57c67"
}],
"send_to": ""
}
Add To Cart
The add_to_cart event is fired whenever a customer adds a rental or activity to the cart.
{
"event": "add_to_cart",
"items": [
{"item_name": "Pontool Rental",
"Item_id": "7866c99c-d8d2-4788-ba7c-34d85d57c67"
}],
"send_to": ""
}
Testing Your Integration
You can test the Google Tag Manager integration from the Google Tag Manager website.
Go to Admin and then select Install Google Tag Manager. From the installation page, go to step 3 and paste the code to the page you want to test and press the test button.