How to Add Google Analytics for Tracking

Google Analytics is a great way to see customer interactions on your website. If you use Google Analytics, you can add the tracking code to BookingCentral to get data on conversions. Google Analytics will track and report on customer interactions from site visit to purchase (completed booking). 

To add your Google Analytics tracking ID to BookingCentral:

  • Go to Settings - Web Sales
  • Select the Advanced Settings tab
  • Add code to the Tracking ID field in the Google Analytics section

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What is the Send To tag for? Add a tag to this field if you need to route analytics to a different recipient. For example, an affiliate or marketing consultant. See more details here:

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